"So the better approach is actually to just stick with your top one or two points and not bring up the other factors at all because they actually take away from your buyer's ability to make a confident and informed decision." - Jack Wilson in today's Tip 1523 What's your thought about this? Join the conversation at DailySales.Tips/1523 and connect with Jack on LinkedIn! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm