Stop those boring introductions and settle into this bio makeovers episode that’s going to play like a masterclass.    Your audience is screaming, get my attention! Wake me up from this bad dream of messages that are the same from everyone!    There are trainers and coaches and podcasters that are pining for invites to speak on podcasts or appear in the news. When you get the chance, don’t blow it with a wimpy introduction.    If your host isn’t excited to read it, re do it! If there is nothing to tell your listener that you are an expert, re do it!  If you cringe when it’s read, re do it!  If there aren’t at least 6 notable things someone learns about you in that introduction, re do it!   If there isn’t some unique, distinct description of you that no one else can insert their name into,  If there isn’t something in the bio that makes people sit up and smile, bio makeover coming up.  Mistake #1:  Providing information that is subjective.  Andrea’s programs are …….. And instead of …… do ……………..    If I have to read that, it implies that I the host think it. Rarely have I got enough background to have that kind of an impression with a guest.    If you’re a bestselling author, or just an author. I can say that.  If you have created a program intended for xyz based on principles of abc, I can say that too because it’s fact.    But if you have just soft information that sounds like opinion and the news wouldn’t publish it, you have bio makeovers 101.    Include Facts:  Certifications Degrees Authored Books Appeared in magazines  Awards  Published in: (authored)  Medium  Frequent contributor to:  Frequent speaker at:  Have spoken at women’s events (locally? Regionally? Or nationally)    As seen in: (were written in and quoted)  Why are you the expert?    Without telling someone you’re the expert, how do you tell them?  Instead of just hormone balancing fitness expert or menopause fitness expert… I tell them I’m the TEDx speaker and the Flipping50 Menopause Fitness Specialist course creator.    Why should they listen with a dozen other things to do and 100 other podcasts to tune in for?  State your full name If you have a business, or a title associated with your business, include that.  Hormone balancing fitness expert  Fitness business marketing surgeon    Pack 3 credentials into your name.  Hormone balancing fitness expert and best-selling author, Debra Atkinson is a 39-year full time international fitness professional  Functional health coach and TEDx speaker, Debra Atkinson is the founder of Flipping50® and creator of the Flipping50® Menopause Fitness Specialist    Start Now   Yes, you can start before you have a book, a podcast with 3 million downloads, and a TEDx talk.  Yes, you can start without 4 decades of experience.    An article, an award, blended a 20 year teaching career with a passion for exercise and advocacy for midlife women?    A 20 year career as an engineer? Lead with that?    Lost weight yourself - how much- at what age? Kept it off for how long- taught how many others do do the same?    Resources:  https://www.fitnessmarketingmastery.com/betterbio https://www.fitnessmarketingmastery.com/scorecard  https://www.flippingfifty.com/womensexercise Coming up: Tune into the next episode where we talk about using sound bytes in your interviews, or your own podcasts, videos, and lives.