Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

50 - David Chung, Farmacy Beauty & iLABS

50 - David Chung, Farmacy Beauty & iLABS

FromEarned: Unlocking the Power of the Creator Economy


50 - David Chung, Farmacy Beauty & iLABS

FromEarned: Unlocking the Power of the Creator Economy

ratings:
Length:
39 minutes
Released:
May 11, 2022
Format:
Podcast episode

Description

It’s our 50th episode of Earned! Today we’re sitting down with David Chung, founder of Farmacy Beauty and CEO of innovation and manufacturing company iLABS. To start the episode, David walks us through his impressive entrepreneurial journey, and we hear how his frustrations with third-party contract manufacturers led him to launch OEM and ODM manufacturing company Englewood LAB. David then shares why he wanted to shift his focus to brand building with the launch of Farmacy Beauty, before revealing the challenges that led him to launch innovation-focused, full-service manufacturing company iLABS. We then discuss the importance of building strong relationships both personally and professionally, and David explains why he values a company’s reputation over revenue. Next, we talk about the factors that contributed to the success of Farmacy Beauty, a brand at the forefront of the clean beauty movement which was recently acquired by P&G. We then dive into iLABS, with David sharing how it’s different from Englewood LAB, and why the focus is on R&D and innovation and helping small businesses grow. To close the show, we talk about the brands David has in incubation right now, and where he’s seeing pockets of demand and opportunity in the space.To show our thanks for your support over the last 50 episodes, we’re giving away $100 to 50 listeners! Click here to enter the raffle: https://www.tribedynamics.com/earned-influencer-marketing-podcast-50th-episode-celebration
Released:
May 11, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing.In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!