Simon Mottram founded Rapha back in 2004 and served as the CEO until 2021. In our conversation he reflects back on his time in luxury brand marketing, why and how Rapha was founded and how it evolved over the years. We also dive into the world of bike racing, Rapha’s involvement in it, and everything that’s wrong with how bike racing operates, from Simon’s point of view. The conversation is a brilliant insight into brand marketing, and creating a brand that has a community and a purpose at its heart.  -- Rapha's website: rapha.cc -- Today's sponsors: Tylko is an online-only, modern furniture brand that lets you create your own unique furniture in just a few steps. Visit tylko.com, to create your one-of-a-kind furniture today, and use code 35ONDESIGN at checkout to save 35%. Offer valid until 15.04.23 on orders above €500. Everpress is a global platform that allows artists to create t-shirts and other products in ways not possible before. Since its launch in 2016, Everpress’s has paid over £7 million to creatives in profits to date. Visit everpress.com to shop and support independent artists or create & sell your own design. -- Sign up to the On Design podcast newsletter at ondesignpodcast.com/newsletter. -- Podcast music and production: James Greenfield Production: Green Podcast Productions