Veronica Fuerte is a designer and founder and creative directress of Barcelona-based Hey Studio. The studio works on design and illustration projects with clients across the globe. What makes Hey’s work stand out is its disciplined creativity, bold, geometric forms, and harmonious designs. The studio also runs a popular Hey Shop, in which it sells the results of its personal projects – from posters to fashion. And the studio is also the driving force behind the Women at Work podcast, championing women in the creative industries.   In our conversation we discuss Hey’s work, its approach to projects and we dive deep into branding, and how brand’s attitudes are the first key ingredient, way before any visual elements get defined.   Hey Studio’s website: https://heystudio.es/ Women at Work podcast: https://open.spotify.com/show/315ORl8ozeMPSBupYukehY -- This season of the On Design podcast is brought to you by The Conran Shop. Visit conranshop.com today to immerse yourself in the world of design. -- Sign up to the On Design podcast newsletter at ondesignpodcast.com/newsletter. -- Podcast music and production: James Greenfield Production: Green Podcast Productions