Kat Irannejad is the founder of Totally, a New York-based visual artist representation and production agency. Before founding Totally this year, Kat was the co-founder of Snyder. She’s a prominent industry voice, having headed up an Illustration jury for D&AD and she’s also an artist in her own right, having studied painting at both - Boston University and Pratt Institute.    In our conversation, we discuss all things illustration and making it a successful career, internationally. Kat offers ample advice for illustrators around streamlining their portfolios, showcasing unique viewpoints, and maintaining quality over quantity. She also sheds light on the artist-agent relationship, her own philosophy when working with artists and what are the pitfalls to avoid. We also discuss the significance of personal passion when creating art and the challenges of higher education (and its costs!).    --   Get your digital copy of The Insider's Guide to PR for Creative Businesses at justynagreen.com/prguide and use code ONDESIGN at the checkout for 20% off. -- Podcast music and production: James Greenfield