This week, explore the limitless value and creative potential of lyric videos with Darryl Ballantyne, founder and CEO of LyricFind, the leading lyric licensor and data solution company. Discover how LyricFind is paving the way for new uses for lyric data, increasing the volume and accessibility of lyric video content creation particularly for independent artists. Learn more about the latest emerging trends in lyric videos including social video, vertical video, and aesthetic simplification. Find out how lyric videos can break new artists and “rebreak” catalog content on social video platforms like TikTok. Darryl shares expert advice for music tech startups and what he’s looking forward to at this year’s 4th Annual Music Tectonics Conference.    Meet Darryl at the Music Tectonics Conference in October, where LyricFind is taking the lead as a Supernova Sponsor!   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!