In this episode of Chasing the Insights, I talk to video and SEO guru Atiba de Souza. Atiba talks to us about an underappreciated superpower that we can have as an entrepreneur, Video SEO. Atiba de Souza started his career in internet-based search in 1996. In the early 2000’s he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools. For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO. Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10,000 pages on Google’s Page 1 for various search terms.