In this episode of Chasing the Insights, I talk to professional speaker, author and entrepreneur Lorraine Ball. Lorraine talks to us about the often misunderstood world of content-based SEO. After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed Today, this successful entrepreneur, author, professional speaker, and host of More than a Few Words, a marketing conversation for business owners, brings creative ideas, practical tips, and decades of real-world experience to every conversation.