Influencer-led beauty veteran Ria Muljadi gets deep with us about the current role of a women’s brand, what it means to have a realization about yourself through a brand experience, the personal impact of reconsidering your national identity, and how burnout is the new cause.“When this conversation started, it was almost like a floodgate. People felt it but never knew what it was until somebody said it.“Ria is the CFO of Em Cosmetics, and formerly Head of Finance for Ipsy. She has the unique perspective of being someone who literally helped build the modern influencer-first beauty industry, but also seeing it more objectively from a non-branding role.For more brand strategy thinking: https://www.theconceptbureau.com/