47 min listen
19: Systems In Flux: Birth of the New Spiritual Consumer
FromUnseen Unknown
ratings:
Length:
45 minutes
Released:
May 18, 2021
Format:
Podcast episode
Description
For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of spirituality, and how new spiritual brands are positioning themselves to take advantage of our collective movement towards wanting to be both categorized but at the same time free from conventional binary definitions. Everything is being catered more and more to us as individuals—and religion seems to be shifting in that direction, too. Part of that shift is the way we understand what religion is in the first place, and our youngest generations are pushing us further toward newly remixed ideas of spirituality that borrow from a wide range of traditions. Allegra Hobbs is a journalist who’s explored the phenomenon of the Enneagram. The Enneagram is a newly-revived derivative of the teachings of the Bolivian-born philosopher, Oscar Ichazo, that practitioners believe can lead to improved self-awareness. She found that the Enneagram and other categorizing devices like it have also seemingly crossed over into the mainstream because we find ourselves in a perpetual state of isolation and alienation—something Rachel Lo discovered as she developed the dating app Struck, which helps match people based on their astrological signs. This episode explores what these new forms of spirituality mean and how they’ve come into the mainstream with the emergence of a new spiritual consumer, and while discussions about spirituality can be challenging for a number of reasons, our conversations ended up revealing surprising potential implications for equity and inclusion in everything from how we find meaningful relationships to how we conceptualize our work. Links to interesting things mentioned in this episode and further reading:“Mucho Mucho Amor” documentary about the legendary astrologer Walter Mercado on Netflix: https://www.netflix.com/title/81200204Psychologist Carl Jung on synchronicity https://artsofthought.com/2020/05/30/carl-jung-synchronicity/Allegra Hobbs’ piece on Medium’s Forge: “The Personality Typing System for Every Personality Type” https://forge.medium.com/the-personality-typing-system-for-every-personality-type-d16a3494fc37Strange Rites: New Religions for a Godless World by Tera Isabella Burton“Like Astrology and Natal Charts? Try the Struck Dating App” (LA Times) https://www.latimes.com/lifestyle/story/2020-09-07/struck-astrology-based-dating-appFor more brand strategy thinking: https://www.theconceptbureau.com/
Released:
May 18, 2021
Format:
Podcast episode
Titles in the series (26)
3: Women, Beauty, Money and Motherhood: Influencer-led beauty veteran Ria Muljadi gets deep with us about the current role of a women’s brand, what it means to have a realization about yourself through a brand experience, the personal impact of reconsidering your national identity, and how burnout is the new cause. by Unseen Unknown