64 min listen
Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
ratings:
Length:
52 minutes
Released:
Mar 13, 2023
Format:
Podcast episode
Description
This is no BS gaming podcast 2.5 gamers session #55. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Host: Matej Lančarič
Special guest: Eran Friedman
Youtube: https://youtu.be/edfxCUnVOnI
Agenda
00:00 Intro
04:18 State of the iOS
07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)
09:17 Why update MMP SDK now?
10:35 What's the advantage of being an early adopter?
12:19 Is it possible to have SKAN 3 in place and start testing SKAN 4.0?
14:22 What's the most significant difference between SKAN 3 and SKAN 4?
15:47 What are the different postbacks? How do the conversion windows look for these postbacks?
22:17 How to think about the three postbacks? Is it actionable?
26:27 What is the locking window feature about?
28:37 How can I track the evolution of LTV in SKAN 4.0?
32:20 Could you set up different conversion schemas for each postback?
39:58 Is there a SKAN 4.0 checklist?
46:05 How to get creative-level data?
49:30 Crowd anonymity
51:30 Eran's contact details (eran@singular.net)
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/
Host: Matej Lančarič
Special guest: Eran Friedman
Youtube: https://youtu.be/edfxCUnVOnI
Agenda
00:00 Intro
04:18 State of the iOS
07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)
09:17 Why update MMP SDK now?
10:35 What's the advantage of being an early adopter?
12:19 Is it possible to have SKAN 3 in place and start testing SKAN 4.0?
14:22 What's the most significant difference between SKAN 3 and SKAN 4?
15:47 What are the different postbacks? How do the conversion windows look for these postbacks?
22:17 How to think about the three postbacks? Is it actionable?
26:27 What is the locking window feature about?
28:37 How can I track the evolution of LTV in SKAN 4.0?
32:20 Could you set up different conversion schemas for each postback?
39:58 Is there a SKAN 4.0 checklist?
46:05 How to get creative-level data?
49:30 Crowd anonymity
51:30 Eran's contact details (eran@singular.net)
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/
Released:
Mar 13, 2023
Format:
Podcast episode
Titles in the series (100)
two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing by two & a half gamers