Knowing where to turn to start your hotel website can be really intimidating. You can have the best property in your area and no one will ever know, because your website does a terrible job showing the property. Instead of getting a cheap booking on your website, you'll lose 20% of revenue to Expedia or Booking.com because you failed to have a website that can convert your guest. Check out this episode to learn a few ways you can optimize your boutique hotel website so you get more bookings, and have a higher room value because your website is selling for you!