Welcome back to the Virtual GM Podcast, your one-stop resource for insights and advice tailored to hotel owners, general managers, and hospitality management companies.We're thrilled to welcome a pioneer of the hospitality industry - the CEO and Founder of BITAC Events, Rich Viola! With his vast knowledge and experience, Rich has a wealth of insights about independent hotels and their potential to win big in today's competitive market.In this exciting episode, we dive deep into the world of independent hotels. Rich shares some of his most effective strategies that independent hoteliers can implement to stay competitive and flourish. From branding to customer service, to maximizing the impact of events like BITAC, it's all in this episode.So, whether you're a hotel owner, general manager, or part of a hospitality management company, this episode is packed with nuggets of wisdom that can help you navigate today's dynamic hospitality landscape and set your property up for success.Remember to subscribe to our podcast on your preferred platform to ensure you never miss an episode filled with valuable insights.Also, don't forget to follow us on Instagram @VirtualGMpodcast for more exclusive content and updates. For more resources and information about how we can help elevate your property, visit us at www.thevibrantteam.com.Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com