29 min listen
Increase Revenue Big Time By Niching Down
FromSTRonomics
ratings:
Length:
19 minutes
Released:
Apr 4, 2024
Format:
Podcast episode
Description
This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.
In this episode of STRonomics, hosts are joined by Bill Faeth and Kenny Bedwell to explore the importance of niche marketing in the short-term rental (STR) industry. They discuss the success of a Blue Ridge property owner who significantly increased earnings by making her listings the most pet-friendly in the area, showcasing amenities like custom dog biscuits and a pet souvenir station. Another property offers a cannabis-friendly experience, catering to guests interested in a smoke-friendly environment. The conversation also covers themed properties, like Taylor Swift-themed homes and overly themed Harry Potter houses, emphasizing the importance of targeting the right audience without being overly niche. They caution against personal preferences overshadowing market demand and highlight that successful niche marketing aligns with guest demographics and interests, showing the potential of well-thought-out themed and targeted properties in increasing occupancy and revenue.
00:00 Welcome to STRonomics
00:28 Diving into Niche Marketing in Real Estate
00:35 The Power of Targeting Ideal Buyers
01:45 A Deep Dive into Pet-Friendly and Cannabis Properties
05:00 The Importance of Going All In on Your Niche
06:40 Exploring Other Niche Property Themes
07:09 The Pitfalls of Over-Theming and Misalignment with Market
13:22 The Key to Successful Niche Marketing: Understanding Your Audience
18:53 Closing Thoughts and Future Episodes
We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/
Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA
STR Data Hosts Facebook Page
Instagram: Kenny_Bedwell
You can find more of Bill online at:
Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1
Build STR Wealth: https://buildstrwealth.com/
Instagram: @BillFaeth73
Tik Tok: @bfaeth
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of STRonomics, hosts are joined by Bill Faeth and Kenny Bedwell to explore the importance of niche marketing in the short-term rental (STR) industry. They discuss the success of a Blue Ridge property owner who significantly increased earnings by making her listings the most pet-friendly in the area, showcasing amenities like custom dog biscuits and a pet souvenir station. Another property offers a cannabis-friendly experience, catering to guests interested in a smoke-friendly environment. The conversation also covers themed properties, like Taylor Swift-themed homes and overly themed Harry Potter houses, emphasizing the importance of targeting the right audience without being overly niche. They caution against personal preferences overshadowing market demand and highlight that successful niche marketing aligns with guest demographics and interests, showing the potential of well-thought-out themed and targeted properties in increasing occupancy and revenue.
00:00 Welcome to STRonomics
00:28 Diving into Niche Marketing in Real Estate
00:35 The Power of Targeting Ideal Buyers
01:45 A Deep Dive into Pet-Friendly and Cannabis Properties
05:00 The Importance of Going All In on Your Niche
06:40 Exploring Other Niche Property Themes
07:09 The Pitfalls of Over-Theming and Misalignment with Market
13:22 The Key to Successful Niche Marketing: Understanding Your Audience
18:53 Closing Thoughts and Future Episodes
We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/
Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA
STR Data Hosts Facebook Page
Instagram: Kenny_Bedwell
You can find more of Bill online at:
Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1
Build STR Wealth: https://buildstrwealth.com/
Instagram: @BillFaeth73
Tik Tok: @bfaeth
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 4, 2024
Format:
Podcast episode
Titles in the series (89)
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