How would you like to ask social media advice of someone with over 65 years of fitness marketing experience? Collectively in this episode that’s what we’re giving you. It is with great pleasure I get to share with you this interview with Petra Kolber. I took a few minutes to ask her some questions about marketing and social media.  Before we begin… know that Petra has rebranded herself in her career more than once. And she’s doing it again now… closer to 60 than 50. So if you wonder how to stand out, don’t think because she – or I – have more than 30 years of experience each that we haven’t had to start from scratch more than once.  What if all you needed to know is you're enough?  My Guest: Petra is an Author, Speaker, DJ, Performance Coach, Podcast Host, and more recently a Digital Nomad.  In August 2019, Petra released her first book, The Perfection Detox which was recently translated into French and Spanish, and Arabic. She has over thirty years of experience in the fitness industry, with bestselling workout videos, a television show, and has been honored to receive some of the most prestigious accolades in that arena,  Petra is a two-time cancer survivor and is passionate about waking people up to the precious gift of time. Her current work is helping women in transition look at their future through the lens of possibility, so they create the life of their dreams versus leaving their life with regret.  She will be traveling for the next two years as she writes her second book and thinks that maybe in her sixties she will settle down and become a grown-up.  Questions we answer in this episode: What social media advice would you give fitness & health coaches starting out?  How do you feel about the social media messages from the fitness industry(collectively)? Where do you feel there is the opportunity for new fitness & health coaches? What need isn’t being met?  How can fitness pros stand out?  There you have it, social media advice that is as basic and simple as it could be. Follow… your customers. Listen… to your customers. And copy… no one.  Connect and Follow: WebsiteInstagram Facebook  PodcastYouTube: Launching February 2022 https:/petrakolber.com/watch    Additional Marketing Resources: Marketing to Women Copywriting Course   To hear more from Petra, listen to the Flipping50 podcast featuring her when it’s released in March 2022 at flippingfifty.com/perfection-detox