You may think a fitness passion is an indicator of your fitness business success. But how are you are earning money for that fitness passion? If you even slightly had a negative reaction to that question, stay with me. Unless you merge your fitness passion with a healthy money relationship you won’t reach the success level you want. Burning Fitness Passion? Have you said any of these things? I would do this for free. I hate sales and marketing. It is all about the money. I don’t have to make money: I just want to help people.   Sound familiar? Is your money relationship sabotaging your fitness passion? You have to raise your self-worth before you raise your net-worth. If you say things like, I don’t have to make money… really? Doesn’t money help you influence more people, share a bigger message, and change the world in the way you want to? Whether you spend that money to better support your kids, start a foundation, donate it to the poor, create scholarships, or create business opportunities and jobs for others who wouldn’t have one… money is the way to make a difference. I think it’s time to take a look at the message you’ve always been given about money. And there are a lot of them. They’re on both ends of the continuum. Was This Your Money Foundation? Money doesn’t grow on trees. We’re not a bank! I don’t have a money tree out back. I wasn’t born with a silver spoon in my mouth. Just work hard and it will be alright. Work hard doing work you love and money will flow to you. She married for money. She’s greedy. They’re loaded. We can’t afford that. People like that don’t ever worry about money. We’re not like them. They come from money. I’m not smart enough. I don’t have enough education. Limiting Money Beliefs? If you have limiting beliefs about money and having it, making it feels dirty, wrong, or greedy. Or wanting things … certain cars, or homes, or clothing feels indulgent and luxurious or for other people but not you… You potentially have a fitness passion that could ruin your career. Right now more than in January of 2020 and before you can’t afford this one thing for sure. You can’t afford a fitness passion without a love relationship with money. What just happened? Did you take offense and have a hard time hearing me say a love relationship with money? Pay attention because that’s exactly what I’m talking about. Do a lot of questioning right now Do you believe you can’t do good and be rewarded financially for it? Do you believe you aren’t a good person if you afford a certain lifestyle? Do you believe there’s goodness in struggle? Do you really believe in what you do? Do you really believe in you? Are you investing in learning the things you don’t know or only the things you already do and want more of? I don’t have all the answers for you. You first have to be willing to dive into your relationship with money. You need to open your accounts daily or at least weekly. You need to look specifically at the revenue you generate and what you spend. Trainers and fitness instructors are notorious for spending money on clothes and shoes not really considered as “required uniforms” and because you wear them for things other than work exclusively it’s not legal to use them as a deduction. And the forgotten thing is often, it is still an expense. It isn’t “free” because it’s a write-off. It still costs you far more than you get for a deduction. Money Pros I suggest you connect with an accountant who is up to speed in all things fitness industry. Also find a resource that can help you manage your own money and learn how to save for your future. The younger you are when you start, the better. But if you love what you do, and you’re good at earning and saving more than you spend it’s never too late to build wealth. A fitness passion without a positive relationship with your money can be an expense rather than an asset. It’s not too late to get curious about your money, where it goes, and how it can grow. Resources: Flipping