Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success.As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game.Episode Notes: 0:25 - Joseph Hansen Introduction and Background 4:15 - Performance Marketing 6:10 - Bold Ideas Beat Experience 8:30 - Agency Expertise 11:45 - What Makes Spreetail Unique? 16:00 - Spreetail’s Specialization 17:45 - Oversized Products 19:00 - Spreetail’s Acquisition BBE (Buy Box Experts) 19:55 - What Performance Marketing Is About 20:35 - Buy Box Experts’ Focus 25:00 - Spreetail’s Future 28:10 - Lessons From Spreetail and BBE “As a brand owner, a reseller, an aggregator, you have to get in the mind of your customer, … get the honest truth … to create success.” - Joseph 32:05 - Business Wisdom Website: www.spreetail.com/Instagram: www.instagram.com/spreetail/LinkedIn: www.linkedin.com/in/josephhansen/ | www.linkedin.com/company/spreetail/life/wearespreetail/