Michael Girdley (@Girdley) is joined by Michael Arrieta (@MikeArrieta) to talk about his journey from W-2 to HoldCo operator. He gets to talk about storytelling, how his fund is structured, the challenges he faced, and how HoldCo CEO is the most difficult job in the world.-----Thanks to our sponsors!CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----(0:00) - Introduction(0:40) - Our Sponsor is CloudBookkeeping.com(2:10) - Guest Intro: Michael Arrieta(6:00) - How did public speaking affect your career?(7:50) - The gun show analogy(9:00) - What is the biggest enemy we have today?(10:00) - Honesty and vulnerability as an advantage(11:00) - How to grow your network?(14:28) - What is the most important thing about transmitting your message?(16:10) - How do you cultivate missionaries rather than mercenaries?(19:28) - How did you transition from a W-2 to business owner?(22:52) - What was your calling? What is your investment thesis?(25:05) - What was the key to start your fund?(26:30) - How do you build relationship capital?(29:30) - How did you optimize your fund for a permanent hold model?(36:21) - Being smart means you can quote the US Tax code(37:21) - What have you learned in these two years?(40:30) - How do you run a campaign to intermediaries?Links:https://www.joingardencity.com/https://twitter.com/mikearrieta Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.