Michael Girdley (@Girdley) and Bill D’Alessandro (@BillDA), talk about a fascinating deal in Tampa, Florida where we enter the world of Firearms and Firearm-related eCommerce and find out whether this was a good or quite scary business. We also deep-dived into second amendment-style businesses that are just printing money and interesting to have in our radars.-----Thanks to our sponsors!* CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Show Notes:(00:00) - Introduction(00:37) - Our sponsor is Cloudbookkeeping.com(02:04) - Deal financials: Florida firearm accessories and ammo alternatives company(04:20) - The perfect listing doesn’t exist… Does it?(04:52) - Why is this deal a razor’s edge in eCommerce?(06:44) - Is this a “moat-able” business?(07:48) - The seller owns the molds: Is that defensible?(09:00) - Why is this so profitable? Was the business affected during the COVID Bump?(11:44) - How do you avoid getting canceled when you have a 2nd amendment-related business?(14:10) - What’s SDE the trap in this industry?(16:00) - Why does Bill get scared of the compliance risks? Let’s talk about value chain risks in this business(18:57) - What are the best opportunities in this sector? Who should buy this?(19:53) - What is going on in this industry right now? What’s the outlook for the future?(21:55) - What are the good content affiliates for this business?(23:33) - What is the hidden fact about the operation?(24:07) - Check out the best business model ever(26:15) - Where do the margins come from in this business?-----Links:https://businessexits.com/listing/florida-firearm-accessories-and-ammo-alternatives-company/-----Additional episodes you might enjoy:#114 A Profitable Rafting Tour Company#113 Cherry Garcia Ice Cream Royalties#108 A fireworks store and a ski rental business for sale#106 A Pet Product and Saas business for sale - Which one do we like?