There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic marketing strategy (and doesn't have to hurt the purse strings) to get in front of the right eyeballs. Enjoyed this episode? Make sure you tag myself @anitasiek and Lisa at @lisabyrnemarketing with your biggest takeaway. And pssst. Have you signed up to our 5 copy e-lessons? Grab it for FREE here: wordfettigroup.com/freebie