Episode 154 / Swag can be a great way to engage with readers. Hybrid young adult author and BookBrush COO, Dana Claire, shares how to create swag that will help you contect with readers and stand out in a crowded marketplace.Author website: https://www.danaclairebooks.com/? ? Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode! https://wishidknownforwriters.com/supportShow notes:How Dana’s writing is a legacy from her motherWhat Dana learned working with branding for corporations and how she used those tactics in marketing for her self-published booksDeveloping relationships with readers by following and interacting with them on GoodReads and BookbubHow to pick swag items that are reusable and keep you top of mind with readersWhat assets to ask your cover artist for to make creating swag easierHow Dana automates merchandising through PrintfulWhy you should pick items that have a higher perceived value for merchandiseHow Dana uses exclusive items for live events ✨ Support Wish I’d Known ThenIf the podcast has helped you and provided value to you and you’d like to give back, become a supporter! (https://www.SaraRosett.com/support) We’ll give you a shoutout in a future episode. Learn more here: https://wishidknownforwriters.com/support___________________________________More links: The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcastJami’s Launch Plan https://www.jamialbright.com/launchplanJami’s books https://amzn.to/3wSraA5Sara’s books https://www.sararosett.com/bibliography/Resources from the Author and Reader Community to Help Ukrainans https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing Support the show