How many times have you gone into a brewery and instantly liked it? Or enjoyed an afternoon in a taproom so much you forget the exact beers you tried (overindulging aside), you just know you had a great time? Any service-based establishment is striving to create a crafted experience for their guests. Frank Kuhns, co-owner of Settle Down Easy Brewing Co. joins the show to share how he has channeled years of hotel experience into curating a memorable guest experience. We talk about building a brand, storytelling, and how the customer is always first (not always right).  Shout outs: Caboose Brewing, Taco Bell (I share my deep love of it), Grateful Dead,  Check out these episodes:  Connecting with Guests with Colleen Gillespie Maintaining a Brand: How to Keep True to a Brewery's Story with Neil Callaghan Beer Storytelling with Dmitri Chekaldin