The online presence of any business is the welcome mat, usually the first interaction the guest has with the brand. For all breweries, this is an opportunity to shine. Aadam Soorma, Head of Marketing and Guest Experience for Trace Brewing in Pittsburgh, PA joins the show to talk about how impactful the digital space can be for a brewery. He covers what goes into content production and engagement, how this can impact the local community, and how Trace has been able to highlight the talents of their staff. Big shout-outs to Liquid Death (excellent brand voice); Artist and FOH brewery staff member Atiya Jones, who painted the windows of the coolship; AND Pittsburgh in general.