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Maintaining a brand: how to keep true to a brewery's story

Maintaining a brand: how to keep true to a brewery's story

FromBeer Me!


Maintaining a brand: how to keep true to a brewery's story

FromBeer Me!

ratings:
Length:
30 minutes
Released:
Jul 15, 2019
Format:
Podcast episode

Description

We chat with Neil Callaghan, Brand Manager of Cigar City Brewing Company. Originally opened in 2009, this brewery has grown significantly. They now distribute throughout the U.S. and to 15 other countries around the world. How does a small brewery stay true to their brand, their story? This question is answered along with a few detours.
Released:
Jul 15, 2019
Format:
Podcast episode

Titles in the series (100)

Every week a featured guest will help to explore a different part of the dynamic beer world. This will allow you to examine the beer world through different lenses. Whether you are new to beer, or a seasoned professional, we will have something for you!