39 min listen
RetailCraft 36 - ”Discerning and Resourceful” - Jennifer North of Hobbycraft
FromRetailCraft - digital retail, ecommerce and brands - Retail Podcast
RetailCraft 36 - ”Discerning and Resourceful” - Jennifer North of Hobbycraft
FromRetailCraft - digital retail, ecommerce and brands - Retail Podcast
ratings:
Length:
33 minutes
Released:
Jan 31, 2023
Format:
Podcast episode
Description
Joining us in the studio at the end of 2022, Jennifer North, Head of Digital Experience at Hobbycraft, gives us an eye-opening insight to the demanding, innovative craft and hobby market in the UK, and their multipronged and entrepreneurial position.
We hear about the craft customer - artists, hobbyists, businesses and the growing "sidehustle" generation of digitally-amplified creators - and how their demands and behaviours changed over the pandemic and now into 2023.
Jenny covers loyalty, subscriptions, apps, customer insight... as well as a fascinating glimpse at their customers' requirements - listen out for the hand-knitted nativity set and the laser-cut materials!
The briefest glimpse at https://www.hobbycraft.co.uk/ will show the range and depth of the offering - along with a view of the triumph to present in a scaling, engaging experience.
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Run time: 33 minutes
INFORMATION:
Jennifer North: https://www.linkedin.com/in/jennyanorth/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
We hear about the craft customer - artists, hobbyists, businesses and the growing "sidehustle" generation of digitally-amplified creators - and how their demands and behaviours changed over the pandemic and now into 2023.
Jenny covers loyalty, subscriptions, apps, customer insight... as well as a fascinating glimpse at their customers' requirements - listen out for the hand-knitted nativity set and the laser-cut materials!
The briefest glimpse at https://www.hobbycraft.co.uk/ will show the range and depth of the offering - along with a view of the triumph to present in a scaling, engaging experience.
--
Run time: 33 minutes
INFORMATION:
Jennifer North: https://www.linkedin.com/in/jennyanorth/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Released:
Jan 31, 2023
Format:
Podcast episode
Titles in the series (49)
RetailCraft 02 - Sarah Stagg of The Rug Company and the 2018 IREU Top500: A half hour's discussion on the people behind the performance in multichannel retail. Sarah Stagg, Director of Digital at The Rug Company, joins Ian Jindal in the studio, along with Martin Shaw, Head of Research at RetailX, Emma Herrod, Editor of Intern... by RetailCraft - digital retail, ecommerce and brands - Retail Podcast