50 min listen
RetailCraft 37 - ”three children in every garment” - Tern and Polarn O. Pyret
FromRetailCraft - digital retail, ecommerce and brands - Retail Podcast
RetailCraft 37 - ”three children in every garment” - Tern and Polarn O. Pyret
FromRetailCraft - digital retail, ecommerce and brands - Retail Podcast
ratings:
Length:
44 minutes
Released:
Feb 16, 2023
Format:
Podcast episode
Description
With us in the studio we Kate, from Tern.eco and Mats who founded Polarn O. Pyret (PO.P) in the UK, recently amalgamated from master-franchisee to part of the global operation.
Kate Walmsley is a pioneering retail leader who has created a platform to integrate second-hand sales into a brand's offering, integrating the option to buy new, buy second-hand, within the same experience.
Mats Nilsson, of Polarn O. Pyret, the doyens of the organic cotton striped kidswear, tells us about their journey to include second-hand in their offering. We hear of the brand's quality obsession (one of the pioneers in the use of organic cotton) and their obsession with great quality, even planning unisex styles to be handed down through a family from brother to sister several times. Mats is clear that giving their cherished, high-quality clothing an extended life in a different family is simply an extension of their values.
Mats and Kate give us much to be positive about, while also reminding us that it is motivated people, allied to purposeful brands, that really drive progress. An inspiring session in the studio!
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Run time: 43 minutes
INFORMATION:
[ ?️ ]
Tern: https://www.tern.eco/
PO.P: https://www.polarnopyret.co.uk/ and https://www.polarnopyret.co.uk/blogs/pop-magazine/po-p-second-hand
[ ?? ]
Kate Walmsley: https://www.linkedin.com/in/kate-walmsley-573608/
Mats Nilsson: https://www.linkedin.com/in/mats-nilsson-55b8931/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ ?️? ]
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Kate Walmsley is a pioneering retail leader who has created a platform to integrate second-hand sales into a brand's offering, integrating the option to buy new, buy second-hand, within the same experience.
Mats Nilsson, of Polarn O. Pyret, the doyens of the organic cotton striped kidswear, tells us about their journey to include second-hand in their offering. We hear of the brand's quality obsession (one of the pioneers in the use of organic cotton) and their obsession with great quality, even planning unisex styles to be handed down through a family from brother to sister several times. Mats is clear that giving their cherished, high-quality clothing an extended life in a different family is simply an extension of their values.
Mats and Kate give us much to be positive about, while also reminding us that it is motivated people, allied to purposeful brands, that really drive progress. An inspiring session in the studio!
--
Run time: 43 minutes
INFORMATION:
[ ?️ ]
Tern: https://www.tern.eco/
PO.P: https://www.polarnopyret.co.uk/ and https://www.polarnopyret.co.uk/blogs/pop-magazine/po-p-second-hand
[ ?? ]
Kate Walmsley: https://www.linkedin.com/in/kate-walmsley-573608/
Mats Nilsson: https://www.linkedin.com/in/mats-nilsson-55b8931/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ ?️? ]
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Released:
Feb 16, 2023
Format:
Podcast episode
Titles in the series (49)
RetailCraft 09 - "Get the Store Experience Right!" - conversation with Harrods and about the RetailX Luxury Sector Report: We have Luxury on our minds this episode, starting with an interview with David Boyle, Customer Insights Director at Harrods. We hear how data and insight are used to support the one-of-a-kind cross-channel experience for this unique store, and we presen... by RetailCraft - digital retail, ecommerce and brands - Retail Podcast