In 1994, the world’s first oat milk company was born in Sweden. Three decades later, Oatly is on a high-stakes mission to defeat the dairy industry by becoming the biggest plant-based brand the world has ever seen. So…can a start-up from Malmö save us all through capitalism? And how much damage is our affection for dairy doing to the planet? This week, we’re featuring the first of a three-part series from the wonderful folks over at The Europeans podcast.  SUPPORTListen to the rest of The Europeans series on Oatly here. Outside/In is made possible with listener support. Click here to become a sustaining member of Outside/In. Subscribe to our newsletter (it’s free!).Follow Outside/In on Instagram or join our private discussion group on Facebook.Submit a question to the “Outside/Inbox.” We answer queries about the natural world, climate change, sustainability, and human evolution. You can send a voice memo to outsidein@nhpr.org or leave a message on our hotline, 1-844-GO-OTTER (844-466-8837). CREDITSThis episode was reported, written and produced by Katz Laszlo. It was edited by Katy Lee and Justine Paradis, with editorial support from Margot Gibbs, Dominic Kraemer and Wojciech Oleksiak.Mastering, scoring and sound design by Wojciech. Artwork by RTiiiKA.Outside/In’s staff includes Nate Hegyi, Taylor Quimby, Justine Paradis, and Felix Poon.