Welcome to another After Dark episode! We're kicking off January with some incredible guests. As you heard last week, I recently attended SHOT Show and had the chance to connect, meet & learn from some incredible people within the industry. For today's episode, I sat down with Joe Dawson from Bruiser Industries. We discuss his journey from "awkward kid" to Sniping Instructor. I really enjoyed this conversation - he brings a lot of energy to the table.  We discuss his background including: BUDs, Naval Warfare, writing for firearms magazines, the SEAL trident & founding Bruiser Industries as well as the reason WHY he chose that name. If you're a long time listener, you might remember my past conversation with Chris Kuras with Condition One which is linked below - he made the introduction and sat in on this one. It was a pleasure having two legends in the room and I hope you enjoy this one.Watch The Interview with Chris Kuras: https://www.youtube.com/watch?v=XAdytl-3RIY&list=PLTcz2FTYO7osIME5pD7Bi4GOVmS9Wu4my&index=10&t=2458sTimestamps:00:00 Where's The Beard03:45 Joe's Background21:26 Most Navy SEAL Podcasts22:04 Writing For Gun Magazines29:09 Joe's Approach To Sharing Information32:50 Sift Through The B.S.35:38 The Coaches Coach41:55 The $600 Mistake46:29 What Matters More Than Anything52:03 Handling Criticism As A Coach59:20 How Joe Approaches His Personal Brand1:05:53 Monetizing The Trident1:15:18 The Choice To Become A SEAL1:18:47 How To Prepare For Competition Shooting1:27:20 What To Know About Bruiser Industries1:36:08 How To Take A Class with JoeRed Dot Fitness Training Programs: https://www.rdftrainonline.comOnline membership (Full Access To All Programs & Virtual Coaching):https://www.reddotfitness.net/online-membershipVirtual Coaching:https://www.reddotfitness.net/virtual-coachingSelf-Guided Programs:https://www.reddotfitness.net/Self-Guided-Programs1Connect With Us:Website - https://ironsightspodcast.com/Instagram - https://www.instagram.com/ironsightspodcast/TikTok - https://www.tiktok.com/@ironsightspodcast