21 min listen
Solving Sales Problems with an Event-led Marketing Strategy
Solving Sales Problems with an Event-led Marketing Strategy
ratings:
Length:
44 minutes
Released:
Jan 25, 2023
Format:
Podcast episode
Description
Katie Street, founder of Street Agency, comes on the podcast to explain that marketing is oftentimes the solution to a business’s sales problem. Katie starts off by explaining why, and how marketing (specifically, content and brand marketing) can meaningfully contribute to an org’s sales efforts. We also talk through, and unpack, the successful event-led strategy Katie and her team leverage, through both in-person and virtual, webinar-based events, to accelerate her sales efforts—and how other agencies can replicate the same playbook. She goes on to share her recommendations for measuring the impact of marketing campaigns in terms of its impact on sales, the elements and considerations to maximize impact and ensure successful campaigns, opportunities for repurposable content and micro-content creation, and how organizations should be thinking about ensuring sales and marketing team alignment.
Released:
Jan 25, 2023
Format:
Podcast episode
Titles in the series (100)
How We Navigated a 4 Agency Acquisition: Ingunn Bjøru joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what the transformation into Avidly meant for her leadership team, her employees, her processes, and her... by Agency Unfiltered