If you're over-investing in donor acquisition and cultivation, but not investing enough in the upper end of the pipeline, then the donors that you've acquired can't be properly cultivated into mid-level, major gifts, or planned gifts. And the reverse is a problem too, when non-profit leaders insist on discovering new major donors outside of their existing donor pools, because they’re not investing enough in donor cultivation. How do you find the right balance?
In this episode, Richard and Jeff discuss the components of the donor pipeline and how to invest across each stage of the donor journey.
Show Highlights: In this episode, you’ll learn…

The different stages of the donor pipeline including acquisition, cultivation, mid-level, major gifts, and planned giving
How these stages relate to one another and where to invest across the donor pipeline so you’re seeing maximum ROI
How to use our Diversification Analysis worksheet to evaluate the balance of your investments across the pipeline