11 min listen
Ep. 307 | Running ABM programs without the dedicated technology
Ep. 307 | Running ABM programs without the dedicated technology
ratings:
Length:
27 minutes
Released:
May 9, 2022
Format:
Podcast episode
Description
To get buy-in for anything, a strong business case is necessary. The way to do this is by understanding the value proposition, and genuinely understanding our customers and their needs. After acquiring the critical information, we build a narrative around it and present it to the team. Through this, the way to execution becomes clearer as those involved are now vested in the success of the project.
Connect with Lubaina | Follow us on LinkedIn
Connect with Lubaina | Follow us on LinkedIn
Released:
May 9, 2022
Format:
Podcast episode
Titles in the series (100)
Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia by OnBase: Smashing Sales and Marketing Misalignments