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    Ep. 91 | Aligning marketing to the outcomes. Ft. Steve Arentzoff, Medallia.

    Ep. 91 | Aligning marketing to the outcomes. Ft. Steve Arentzoff, Medallia.

    FromOnBase: Smashing Sales and Marketing Misalignments

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    Ep. 91 | Aligning marketing to the outcomes. Ft. Steve Arentzoff, Medallia.

    FromOnBase: Smashing Sales and Marketing Misalignments

    ratings:
    Length:
    17 minutes
    Released:
    Oct 16, 2020
    Format:
    Podcast episode

    Description

    In this episode, Steve Arentzoff shares insights and his approach towards building a marketing organization that’s focused on revenue. Steve touches upon different areas like martech stack, marketing data, and highlights the pitfalls to watch out for by demand generation teams while driving outcomes.
    Contact Steve Arentzoff | Follow us on LinkedIn
    Released:
    Oct 16, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.