16 min listen
Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.
Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.
ratings:
Length:
29 minutes
Released:
Jul 7, 2020
Format:
Podcast episode
Description
In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales.
You can contact Bill regarding this topic | LinkedIn.
You can contact Bill regarding this topic | LinkedIn.
Released:
Jul 7, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 8- Content gating | Magento's Content marketing strategy by OnBase: Smashing Sales and Marketing Misalignments