48 min listen
Farmer Case Study: Bluegrass Beef Marketing Strategy
Farmer Case Study: Bluegrass Beef Marketing Strategy
ratings:
Length:
66 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. She also had a moment in her journey where she changed her mindset and claimed some ownership in her business' success -- one of the strongest parts of this interview. Whether you're a beef producer or a vegetable farm, there's lots of advice hiding in this episode about how to market and sell your product like a boss.
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (100)
14_A Backstage Pass to My Marketing Strategy Overview: Are you curious how all the pieces of my marketing machine fit together? Sometimes it's helpful to see the "big picture." I share the different elements of my marketing strategy and how they all play off each other, so you can build your own too. by My Digital Farmer Podcast