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What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)

What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)

FromMy Digital Farmer Podcast


What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)

FromMy Digital Farmer Podcast

ratings:
Length:
49 minutes
Released:
Feb 23, 2022
Format:
Podcast episode

Description

Get my CSA Tips and Strategies Canva Template to help onboard your rookies to CSA mastery faster. Get it at www.mydigitalfarmer.com/csasuccess What keeps my CSA members coming back year after year? I'm telling you now... it isn't just the vegetables.  In this episode, I interview one of my CSA's strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie member to CSA Facebook group influencer to CSA site host to ultimate brand ambassador for Shared Legacy Farms! What drove Esther to sign up with us in the first place? But more importantly... what keeps her coming back? Use this episode to help you peek inside the motivation of a quintessential CSA client. What makes them tick? What do people like her look like? How can you find more of them? And what do you have to do to keep them coming back?
Released:
Feb 23, 2022
Format:
Podcast episode

Titles in the series (100)

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.