“I think we need to be curious about our health. We can't care less about our health than somebody else. We have to be our own best advocate.” – Dr. Will ColeWhen it comes down to it, many chronic health conditions, or even minor health annoyances, come down to inflammation. For the most part, Western doctors are not trained in functional medicine – rather they are trained to fix emergency situations.Dr. Will Cole practices functional medicine, a comprehensive system marrying Western medical science with alternative therapies and nutrition. Today, he stopped by The SimplyBe. Podcast to discuss how people can be their own best health advocate.Listen to find out why inflammation is an apex issue, how to figure out your bio-individuality so you can finally know what things to avoid, and why functional medicine is the medicine of the future.The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.[03:06] - Resetting the quarantine routine [07:25] - Who is Dr. Will Cole?[12:21] - A lesson in authentic personal branding[17:11] - Functional medicine[24:00] - The Inflammation Spectrum[28:35] - What about coffee and alcohol?[32:18] - The caffeine gene[35:32] - Identifying your bio-individuality[40:02] - COVID-19 impact[41:35] - Taking care in isolation[48:25] - Stay consistent[51:35] - What does SimplyBe. mean to Dr. Will Cole?Dr. Will Cole, leading functional-medicine expert, consults people around the world via webcam and locally in Pittsburgh. He specializes in clinically investigating underlying factors of chronic disease and customizing health programs for thyroid issues, autoimmune conditions, hormonal dysfunctions, digestive disorders, and brain problems.Dr. Cole was named one of the top 50 functional-medicine and integrative doctors in the nation and is a health expert and course instructor for the world’s largest wellness brands such as mindbodygreen and goop.Jessica Zweig, award-winning entrepreneur, personal branding expert, and founder and CEO of SimplyBe. will help you grow your brand and business. All-day, every day at SimplyBe., Jessica and her team of experts teach people how to grow on and offline by leveraging the most powerful marketing tool on the planet: authenticity. Now, she’s bringing the inspirational strategies and tactical marketing tools that have helped skyrocket her and her clients’ businesses to you.Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.This podcast episode was produced by Dante32.