23 min listen
234: B2B Marketers Marketing to Marketers
234: B2B Marketers Marketing to Marketers
ratings:
Length:
52 minutes
Released:
Apr 2, 2021
Format:
Podcast episode
Description
Like any good magician, a great marketer never reveals their secrets. The best marketing is so good that it wows its target audience on the stage, but when that audience is a group of marketers, things become a lot trickier. It’s like pulling a rabbit out of a hat at a magician’s convention—your fellow marketers already know all the tricks of the trade, so they are that much harder to impress. In this episode, we spoke with three master CMOs of marketing to marketers: Norman Guadagno of Acoustic, Jamie Gilpin of Sprout Social, and Eric Eden of Postclick. In this insightful conversation, they share all kinds of tricks of the trade, from strategies to really engage the marketing community to how much MarTech is too much. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/
Released:
Apr 2, 2021
Format:
Podcast episode
Titles in the series (100)
1: RTU: Influencer Marketing w Eric Reynolds, CMO, Clorox: A Big Idea is Bigger than Your Brand by Renegade Marketers Unite