While it seems glamorous to have a personal brand, the most successful brands have earned their appeal through consistent hard work. That’s one of the main takeaways from our informative conversation with Chris Ducker. In this episode, we recap Chris’s many insights, including how you can highlight your unique value by focusing on being someone’s favorite resource within your niche. Another key lesson, we dive into why Chris never discounts his products, with host Rory Vaden discussing how discounts cut into your profits. After sharing brilliant alternatives to offering discounts, we look at how Chris built his company through commitment and hard work. As Rory explains, if you follow these same steps, then success will follow. Tune in for more of our top takeaways as we unpack our talk with Chris Ducker.