No matter what niche you are operating in, the value of zagging when others zig can’t be overstated. Just be ready to make a few enemies amongst all the dollars you’re making along the way though! We got a chance to speak about this and many other valuable concepts regarding building a personal brand and business with our amazing guest for today, Mike Dillard. Mike has grown and exited several successful companies, has over five million downloads on his podcast, and his followers and book sales count in the hundreds of thousands. Mike’s main focus at present is helping entrepreneurs succeed, and he really teaches what he lives. In our conversation with Mike, he shares a wealth of expertise on topics ranging from the nitty-gritty of copywriting and digital marketing to high-level concepts of investing and managing a business.