Mike Dillard went from being an introverted direct sales worker to earning millions of dollars a year using smart marketing tactics and today we recap a few from our recent interview with him. He invented magnetic sponsoring which basically digitized marketing but more interestingly he convinced an initially disinterested audience that they needed his product. Key takeaways include Mike’s use of copywriting to create this market for his product, how he disrupted the field of marketing by taking it digital, and a potentially less tapped AdSpend strategy too. Make sure you catch this one and hear all about how Mike took his uniqueness and applied it with amazing success to his winning businesses.