37 min listen
Deconstructing the language of wine to attract new consumers: In Conversation with Sandrine Goeyvaerts
Deconstructing the language of wine to attract new consumers: In Conversation with Sandrine Goeyvaerts
ratings:
Length:
58 minutes
Released:
Oct 6, 2021
Format:
Podcast episode
Description
This week, we meet Sandrine Goeyvaerts,a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, "Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at how changing the language of wine could open the door to new consumers.
The interview that follows is in French. For the English transcription of this conversation, visit areni.global.
The interview that follows is in French. For the English transcription of this conversation, visit areni.global.
Released:
Oct 6, 2021
Format:
Podcast episode
Titles in the series (78)
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