The "Pokemon Go" craze was just the beginning - Augmented Reality is forever changing our digital world. Snapchat reports that their AR features are used daily by 170M of their users. That's because AR enhances the social experience and allows for a stronger sense of community. It's not a fad, it's an innovation that will become a staple of most platforms. In this episode we explore how Augmented Reality supplements the social experience, and the ways in which it’s being used by platforms, video games, and marketing campaigns.