Eyeballs are shifting away from television and shifting towards Facebook, YouTube, and TikTok. How do the traditional “Hollywood” celebrities build a presence on these digital platforms? Gwen Miller is the VP of content at “Kin Community”, a digital entertainment company that specializes in women’s lifestyle content. They work with celebrities like Tia Mowry, Derek Hough, Jordin Sparks, and many more on creating content for digital. We discuss the “TV-to-YouTube” transition for Hollywood celebs, the importance to understanding data, and the ever-evolving nature of the digital space.
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