It's so much more than a T-shirt: creator merchandise acts as tangible evidence of the bond between a fan and their favorite influencer. Merch has become one of, if not the, most profitable revenue streams for content creators, especially in the wake of the "Adpocalypse". Companies like "Fanjoy" and "Teespring" are properly monetizing off of this connection, paving the way for clothing brands to focus on influencer apparel. What does the incredibly lucrative nature to influencer merch say about the overall power of the "Creator-Fan" relationship? All of this and more is explored in this episode of "TubeCircuit".