9 min listen
Applications of Device Location for Marketing // Apu Kumar -- Location Data
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Applications of Device Location for Marketing // Apu Kumar -- Location Data
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
24 minutes
Released:
Jan 1, 2019
Format:
Podcast episode
Description
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used. Show NotesConnect With: Apu Kumar: Website // Linkedin // TwitterThe MarTech Podcast: Email // Linkedin // TwitterBenjamin Shapiro: Website // Linkedin // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 1, 2019
Format:
Podcast episode
Titles in the series (100)
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