Texas transplant Joe Forrester is featured in Episode #087 of Underserved. Joe wanted to be a pilot after watching the original "Top Gun", but colorblindness trumped his enthusiasm and determination. Instead, he cut his teeth in cellular billing software, which was followed by learning how to manage marketing data in the automotive industry.  This skill treated him well for several years across many verticals, ultimately leading to a gig bringing this marketing horsepower to small and medium-sized businesses. Also covered: turning recalls into a positive experience, conquest campaigns, and the Great Flood of '17.   Joe on LinkedIn: https://www.linkedin.com/in/joeforrester/ First Job: www.convergys.com Second Job: www.acxiom.com Third Job: www.choreograph.com Current Job: www.choozle.com Guitar Youtube sites mentioned: https://www.youtube.com/@MartyMusic and https://www.youtube.com/@BrettPapa