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How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything

How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
15 minutes
Released:
Dec 27, 2022
Format:
Podcast episode

Description

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they’ve since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built content as a service. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 27, 2022
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.