35 min listen
#600: How to Build a Loyalty Program - Jakievious Phillips
#600: How to Build a Loyalty Program - Jakievious Phillips
ratings:
Length:
54 minutes
Released:
Dec 27, 2022
Format:
Podcast episode
Description
Repeat business can make up a large part of the growth of a photography business, but what are you doing to generate that repeat business? Photographer Jakievious Phillips is here to share how to launch and develop a loyalty program for your photography clients! Make sure to listen in!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jakievious's Introduction (1:16)
How would you sum up what a loyalty program is? (5:05)
When did Jakievious decide to implement a loyalty program in his business? (9:15)
How does Jakievious sum up the benefits of a loyalty program to his business? (12:12)
Which genres of photography can benefit from a loyalty program? (13:48)
What 5 steps should photographers take to implement a loyalty program? (19:05)
1. Consistency and loyalty to your brand
2. Date your clients (build strong relationships)
3. Track KPI's (Key Performance Indicators)
4. Implement Standard Operating Procedures (SOPs)
5. Loyalty tactics
How does Jakievious make a genuine effort to create relationships with clients? (24:53)
Why is it important to track KPI's? (32:34)
How do Standard Operating Procedures tie in with a loyalty program? (43:32)
Links:
https://www.jepitome.com
https://instagram.com/jepitome_photography
https://smile.io
https://getsproutstudio.com/
https://yotpro.com
https://pagespeed.dev.web
https://ahrefs.com
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jakievious's Introduction (1:16)
How would you sum up what a loyalty program is? (5:05)
When did Jakievious decide to implement a loyalty program in his business? (9:15)
How does Jakievious sum up the benefits of a loyalty program to his business? (12:12)
Which genres of photography can benefit from a loyalty program? (13:48)
What 5 steps should photographers take to implement a loyalty program? (19:05)
1. Consistency and loyalty to your brand
2. Date your clients (build strong relationships)
3. Track KPI's (Key Performance Indicators)
4. Implement Standard Operating Procedures (SOPs)
5. Loyalty tactics
How does Jakievious make a genuine effort to create relationships with clients? (24:53)
Why is it important to track KPI's? (32:34)
How do Standard Operating Procedures tie in with a loyalty program? (43:32)
Links:
https://www.jepitome.com
https://instagram.com/jepitome_photography
https://smile.io
https://getsproutstudio.com/
https://yotpro.com
https://pagespeed.dev.web
https://ahrefs.com
Released:
Dec 27, 2022
Format:
Podcast episode
Titles in the series (100)
#13: 5 Important Systems for Your Business - Nathan Holritz: Does your photography business feel a bit chaotic? Do you feel like you're left with little to no time at the end of the work day or week for yourself and those closest to you? In part 2 of this two-part series on gaining more freedom and flexibility... by Bokeh - The Photography Podcast