In the 33rd Episode of The Strength Connection Podcast, Mike and our special guest Personal Trainer, Co-host of Lift Free & Die Hard and Fitness Writer for T-Nation, The Personal Trainer Development Center, Generation Iron, and more Andrew Coates will talk about Andrew's follower gain over the years, Influencer’s biggest mistake, tips for gaining an audience, writing ideas, and more.Join us in this insightful and captivating talk!In this chapter you will discover:(1:40) Introducing our special guest Personal Trainer, Co-host of Lift Free & Die Hard and Fitness Writer for T-Nation, The Personal Trainer Development Center, Generation Iron, and more Andrew Coates @andrewcoatesfitness(2:00) Let people see your personality on Social Media(4:30) “If you can incorporate the things you enjoy and your passion in your social media, then it is going to be more sustainable” - Andrew Coates(6:05) Andrew’s origin story(8:20) Shout out to Sohee Lee @soheefit(8:20) Shout out to Spencer Kolsky(8:40) Shout out to Dani Shugart @danishugart (9:20) Andrew’s relationship with T-Nationhttps://www.t-nation.com(9:55) Shout out to Jonathan Goodman @itscoachgoodman(10:25) Shout out to Shane McLane @outbackperformancecenter(10:30) Shout out to David Otey @davidoteyfit(11:25) Andrew’s start with Barbendhttps://barbend.com (11:40) Andrew’s missed opportunity with BodyBuildingwww.bodubuilding.com(13:00) Kabuki Education Week Virtual @mad_scientist_duffinhttps://www.kabukieducation.com(14:40) Andrew’s writing on his website lead to his success(15:05) Shout out to Mike Howard @leanminded(15:45) Shout out to Tony Gentilcore @tonygentilcore(17:40) Andrew’s favorite book - The Practice by Seth Godin @sethgodinhttps://www.amazon.com/Practice-Shipping-Creative-Work/dp/0593328973(18:15) The War of Art by Steven Pressfield @steven_pressfield (18:35) “The cumulative effort and the devotion to working on your craft, as you do get better and better, over time leads to great outcomes.” - Andrew Coates(19:20) Andrew's follower gain over the years(20:05) Influencers’ mistake of buying Instagram followers (22:00) Relation of followers to success (23:45) Essentialism by Greg McKeown @gregorymckeown(24:20) Choose the medium that you enjoy(26:55) Importance of Instagram for credibility(28:00) Andrew’s stance on Tiktok(28:20) Crushing It! by Gary Vaynerchuk @garyvee(29:10) Snapchat for building an audience(31:20) Do people have a short attention span?(31:30) Shout out to The Joe Rogan podcast @joerogan(32:10) 1000 True Fans by Kevin Kelly(33:00) Being at the right place at the right time(33:45) Shout out to Jordon Polden(34:00) Shout out to Doctor Mike Israetel @rpdrmike(34:00) Shout out to Sohee Lee @soheefit(34:00) Shout out to Jordon Syatt @syattfitness(34:20) Shout out to Luka Hocevar @lukahocevar(36:00) “A strong foundation attracts the audience” - Andrew Coates(37:10) Where do writing ideas come from(39:45) Why Andrew don’t follow ideologies(45:45) Shout out to Peter Crone @petercroneofficial(48:40) Start small, start strong(51:30) Where to find Andrew Coates? @andrewcoatesfitnesshttps://andrewcoatesfitness.com/